What is the difference between Brand and Branding
Many people consider Brand and Branding to be one object, but there is a big difference between both words. Branding belongs to marketing and branding promotion activities to shape a business. And a brand is the image of the company and helps people identify a company, product, or individual.
Let’s understand it better with an example:
- If you remember your childhood days when you were a kid, then what was the very first thing that your parents told you to do in the morning?
Well, it brushed your teeth with the COLGATE. Even now, many people say Colgate to any other brand of toothpaste they purchase from the market. That is what the power of a brand can do. The brand which remained on our Heart, Brain, and Mouth for many years is called a brand.
Branding is marketing promotion for creating a strong positive perception of your product and services in the customer’s mind through branding activities in the desired media platforms.
So, make sure that you get your basics right before beginning or planning to start your business.