What is Brand Guidelines Program? | Brand Guidelines Template 
Our Brand guidelines program will guide you to define the rules and standards of your brand and how to communicate your brand nationally and globally.

Why Brand Guidelines Are Important

A brand is the most powerful tool to communicate with customers, clients, and partners. A well-defined brand means having a clear and consistent message. Your brand is a reflection of who you are as a business. If your brand does not reflect your brand identity, it can negatively affect your growth and profitability. 

How to Create a Brand Identity

If your brand is confused, it can even threaten the survival of your company.

India’s First Brand Research platform created by Brand Scientist for conducting a Brand Guidelines Program for you!


Brand guidelines are a vital element in brand promotion as well as corporate branding. It helps in establishing the basic principles of company policies, practices, and procedures.


Brand Guidelines are an important part of the branding process because they provide a great deal of information to the design team and clients. This includes all of the information that was mentioned above – from font types and sizes to colors and the type of media that is best used to represent the brand. Brand guidelines give direction to the design team and help guide them in developing the best possible brand collateral to represent your brand.


Brand Guidelines are essentially your marketing/promotional guidelines. When someone sees your company logo, your business name, or website on the internet, they should know what they’re going to get. Your brand guidelines can help you convey this message clearly and consistently. A great place to start when developing brand guidelines is to review the basic elements of brand guidelines, like your company name, the type of product or service you offer, your company’s vision statement, the target audience, and a summary of the brand values your company stands for.

How to make a logo

A logo is essentially a business card for your company. It tells customers who you are, what you do, and what your company stands for. To create a logo, it helps if you have a clear understanding of what you want your company to stand for. This might be something as simple as “We help people” or “We help companies”. When designing a logo, remember to keep it simple and clean.

Design a Brand Book

The brand book is important for every brand to help in maintaining their brand consistency, boost the efficacy, establish trust, achieve growth and recognization. A brand book is the official documentation of a brand’s history, current status, philosophy, and values. It is the most important document that will define your brand’s personality, and it will help you make decisions about your brand’s future. It is a tool that can be used to reinforce a brand’s identity, to give it a sense of continuity and continuity across all marketing activities.

Brand Guidelines Program

Our program guides you on how your logo, color palette, typeface, elements, backgrounds, and message are represented to your target audience and used for your brand marketing collateral, branding materials, stationery, website, and social media platforms. Our program includes making a brand book and defining the brand’s mission, core values, target audience, and brand DNA.


Our program is built to create a brand experience that is consistent across all your brand collateral. This process involves creating a brand identity system that will serve as a guide to develop your brand, communicate your brand’s purpose, and build an effective brand experience. The brand experience of your business will be the most important aspect of your brand. This program helps you in creating a solid foundation for your brand by defining the overall brand experience you want to provide to your audience and customers. The brand experience includes how your brand is represented through your business operations, marketing materials, customer service, product or service delivery, and customer experiences. Your brand experience begins with your brand story, which is your unique brand story. Your brand story is your brand’s purpose, mission, vision, values, personality, and goals. Your brand story is also the reason why you are in business.


Our program includes making a brand book, brand guidelines, brand identity, and defining the brand’s mission, core values, target audience, and brand DNA.


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