“Brand Scientist- Brand Research Council (BRC) role is to monitor and guide members and ensure that nationally and globally have access to a world-class brand research platform.”

As Founder and Chief Executive Officer, Professor VJ supervises and directs the work to members of the Council.

Professor VJ has 30 years of experience in brand and marketing communication in education and the private sectors.

Brand Marketing Leaders

Professor VJ held various head positions in the industry, including Advertising, Print & Electronic Media, Automotive, Education, FMCG, Footwear, HVAC, Polymer, Finance, Logistics & Transport, and Information Technology. He also provided leadership on brand guidelines, policy, audit, and monitoring issues as an executive at the Brand Research Council.