“Brand Scientist- Brand Research Council (BRC) role is to monitor and guide members and ensure that nationally and globally have access to a world-class brand research platform.”
As the Founder and Chief Executive Officer, Professor VAS oversees and directs the work of the Council members.
Professor VAS has extensive experience in brand and marketing communication within both the education and private sectors. He has also provided leadership in areas such as brand guidelines, policy development, auditing, and monitoring during his tenure as an executive at the Brand Research Council.
